Archive for January 2017

College Dropout Turned Millionaire-Marketer Sabri Suby of King Kong Reveals How The Company Positions Itself So It Has A Waitlist Of New Clients

Having a waiting list of new clients for your products or services is a good problem. Who doesn’t want to have it?

But while anyone can jabber about how good it is, few businesses have had the fortune of seeing it happen to them and even fewer have the transparency to share what’s worked for them with everyone else.

Well, I found an inspiring entrepreneur who’s done it consistently and who’s willing to share what works with my readers – how awesome!

Enter Sabri Suby, Head of Growth at online marketing agency, King Kong. Sabri Suby has gone from starting the business in his bedroom with $0 and and aiming to turnover more than $7 million in 2017.

I interview him and we had a lively, enriching chat about his business and some good secrets of his success. Enjoy!

Tell us about your background and how you started your business.

I grew up in a small beach town, Byron Bay. My first serious job and exposure to sales was a cold-calling gig, where we would call businesses to buy their empty ink cartridges….and then we’d go on the sell them back once refilled.

I struggled at first, however after 3 weeks I was the top salesperson and was making a great income at the ripe old age of seventeen.

I lived in London and the US for some time before returning back to Australia. I enrolled in a Business Degree Majoring in Marketing. It was at uni where I started my first business over the summer break, it took off and I dropped out to manage the business growth.

Since dropping out of university I’ve started, run and sold several multi-million dollar businesses. All of which, were centered around the digital space.

I took a look at what other agencies the full report were doing and all they seemed to talk about were impressions, click-through-rates and social reach. They all failed to talk in actual dollars and ROI. Many times I had gotten quotes for these types of digital marketing services and they all came back in the ridiculous $10,000’s of thousands of dollar range for simple things like banner ads.

I saw a real gap in the market for an agency that would actually multiply a client’s marketing spend into ROI. No wishy washy branding campaigns but actual real revenue generation and customer acquisition.

What problem does King Kong solve and why is it important?

We solve the biggest problem that exists for businesses “how do I get new customers”. It’s something we’re immersed in every minute of every day. The number one reason businesses fail is “lack of capital” which in other words is lack of sales and revenue. Sales and marketing is 80% of the battle in business and we solve this problem.

How did you come across this idea and what motivated you to start King Kong?

Having started several businesses all centered around the digital space, Customer acquisition has always been my responsibility. Many times in my businesses I had gotten quotes for these types of digital marketing services and they all came back with ridiculous strategies with no focus on ROI.

I saw a real gap in the market for an agency that would actually multiply a client’s marketing spend into ROI. No ‘wishy washy branding campaigns’ but actual real revenue generation and customer acquisition.

I think having this focus in our business is why we’ve grown so fast and have had to literally turn down clients and put them on a wait list in order to not compromise the quality of our work.

How did you acquire your first customer and how long did that take?

Cold calling. One day.

How many hours a week do you work and could you tell us your schedule from start to finish?

Work starts from the moment I open my eyes, until I close them at night. As entrepreneur I look at everything I do as work, as it all plays a vital role to who I am as a person, my energy levels and the outcomes and goals I’m striving for in my business. Most weeks I would work 100+ hours.

I wake up at 5am and go the gym, where I do a mixture of cardio and weight training, followed an intense sauna session. This really gets me into a peak state to start my day.

I arrive at the office by 7am and start my day with my important tasks first, this is definitely when I’m my most productive.

8:30am I’ll stop for breakfast or a bulletproof coffee.

At 9am I have a morning sales meeting. Followed by meetings with my team members of the different departments; Paid Social, Paid Search, Organic Search and client management.

By 10:30am I’m looking at ‘Top Of The Pyramid’ activities that are the most impactful for my time: Customer acquisition, sales funnel optimisation, coming up with new offers, setting up and refining procedures and systems to manage the growth of the business.

12pm I’ll stop for a quick 15-minute lunch before I get back into it. 2pm-4pm most days is spent recruiting for the next A-player to join our team.

4-5:30pm I’m usually assisting my sales team with anything they need help with.

5:30-7pm is spent replying to emails and assigning tasks to the team.

7-8:30pm is spent communicating with our team members in the northern hemisphere. I try to get into bed by 9:30pm so I get my 8 hours sleep before starting again at 5am.

What are some hardships you had to overcome in the beginning and how did you overcome them?

Managing growth and finding top talent to help service the wait list of new clients.

List a few of your favorite books that you recommend others in your industry to read.

The Ultimate Sales Machine by Chet Holmes, Purple Cow Seth Godin and The Go-Giver by Bob Burg.

What are some mistakes you made and how did you fix them?

Not having all service level agreements and contract legally airtight. Hired a lawyer.

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Demand and supply are two very important factors that make up any economy and market. The forces of demand and supply, their expansion and contraction, their increase and decrease, govern the rise and fall of prices of any commodity or financial instrument, or even for any goods or services that have a given monetary value. This simple principle is applied in trading in the Forex market. In this article, I will explain the daily foreign exchange trading and its simple mechanism.

What is Forex?

There are hundreds of national economies operating throughout the world. The currency rates that these economies establish have a fluctuating trend, which changes almost daily. The Forex market is the market where these currencies can be bought, sold or exchanged. For example, you can buy brokerbrasil Euros in the amount of US $ 20. The Forex market basically was created to facilitate international transactions. The current scenario is that many banks, financial institutions and professional institutes have entered into this scheme in order to transact and generate profits from fluctuating currency rates. Today, the Forex market basically operates as a full-time market (with the exception of weekends) and it is possible to trade through authorized Forex brokers.

What is Daily Trading?

In any market, daily trading basically involves the trading of currencies within a specific time period. This temporal extension begins with the opening of the markets and ends with the closure of the markets. In the case of a Forex market, the concept of daily trading is, however, governed by different time zones. For example, if a Chinese person is trading Dollars and Euros in the United States, their daily trading time begins at night. In this type of daily trading, some brokerages and institutions work all day (except for the weekends).

Daily Forex Trading Strategies

It has been proven that as a result of the substantial growth of international transactions, Forex markets have begun to emerge and many people have begun trading in the market in order to profit. The following simple tips can be followed by you:

Follow Trend

The simplest strategy of all in Forex is to follow the trend. With such a policy, the investor uses his or her own intuition to buy a growing instrument (in this case, a currency), and sell it before the trend drops. Another situation where the investor can sell currency is known as short sale, where a falling currency can be sold before reaching the point equivalent to the initial investment.

Investment Restriction

The investment restriction is very much like following the trend. However, in this case, an investor uses only short selling. Here, a steadily growing currency is sold as soon as it exceeds a point that is equivalent to the investment and the same applies to a falling currency sale.

Trading Range

There are some trends that go up quickly and descend immediately or vice versa. The investor can then invest in a falling rate and sell the same as it goes up. This policy may be a little risky and careful analysis of upward and downward trends is necessary.

Scalping

The fastest and most difficult strategy is scalping . During scalping , a person buys a currency and sells it instantly, almost a matter of minutes or seconds. There are two main disadvantages to this process. First, the number of units purchased must be large and, in addition, requires more national investment. On the other hand, there is a great risk that the currency will remain stable over a long period.

However, before choosing any type of trading, it is always advisable to know more about revealed trading strategies and also some economic principles. I would also recommend you check the rules of daily trading by doing some ghost trading with the help of Forex training.

Forex Trading Strategies for Beginners

Forex trading strategies are increasingly sought after and more investors are choosing to make transactions with currencies. However, not everyone is abandoning stock trading, and many have little information about what energizes and depresses a market, globally speaking. To those who are used to the traditional stock market, it will not be worth much to know this information, because currency trading is something totally different. However, in the comprehensive study of forex trading market trends and patterns, do not get carried away by greed and have a lot of patience, whether experienced or novice, as this can make you have a reasonable profit in currency trading.

Foreign Currency Trading for Geeks

Everyone is familiar with paying for things. In short, the basic elements of foreign currency trading can be explained in the context of currency trading as a situation where someone pays to buy another devalued currency and, when conditions are variable, they sell the bought currency in order to buy another . The market operates on the same economic principle as it applies to all transactions – that of supply and demand. In this market, there is no slack and rest because the Forex trading operates 24 hours a day. The Forex market, that is, the forex market works from 23H on Sunday until 23H on Friday in the Greenwich time zone. This is when the Australian market opens and the eastern market closes, respectively. It is a very volatile market, and unless you are ready to capitalize on a great opportunity, you are bound to fail. The first of all tips on foreign currency trading for beginners is that you do not enter this market without first studying how the Forex works and what can affect it, and if you do, make sure you have a mentor with or a Brokerage firm with expertise in order to guide you in the implementation of these trading strategies.

Basic Forex Trading Tips

Paid or free strategies can be classified as simple, complex or advanced. However, the goal of each strategy developed should be to protect investments and make a profit. The following Forex trading strategies are some that the geeks can use:

Simple Average Movement (MSA) Strategy: The different variants of this strategy focus on averaging the currency values under consideration over a certain time period as an aid to purchase a currency. One variant of it is the simple Forex trading system of averages movement, where each currency value in this period is considered important. On the other hand, recent values or currency values, which are recorded in the intermediate part of the time period under study, are also considered by certain strategies.

Coverage Strategy: You’ll never know when the prices of certain currencies will start falling.This fact makes the decision to keep a Forex a considerable risk. Through this strategy, investors sell when a certain time period expires. When the prices of the currency you are holding are dropping, this saves you from being in a situation where you pull the rug under your feet.

Buy strategy at the margin: If you are a valued and trustworthy customer, your brokerage firm may decide to extend credit for you to make purchases. If you are successful you can keep the profit, however, if you lose, you will have to return the credited amount plus interest.Achieving profit using these strategies is not recommended as it needs a lightning bolt to make the transactions in the market, something a newbie certainly does not own. So keep up with simple Forex trading strategies that prove to be lucrative.

You can not learn to swim unless you jump into the water. A newbie who wants to trade in the currency market has to deal with this fact and overcome this obstacle. It is essential, along with the use of the aforementioned strategies, that you use the automatic Forex trading software for online trading. They are a great help in analyzing what is happening in global markets, and what trends are affecting the prices of currencies. You must, after making the decision to trade in this market, choose a brokerage firm or a firm that is a member of the National Futures Association. It is important that your brokerage gives you access to Forex trading software that allows you to do fictitious trading. So you can learn a lot by comparing your fictitious trading with that of the real market.

Last minute advice

Wait for your opportunity and transact carefully. Above all, have faith that the Forex trading market will be there for you, so take care of your money and invest when the iron is boiling in order to make a profit.

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