Things has shown iPhone is selling less than expected. In this situation, Apple may need to do something new that can bring in a lot of profit.
People are wondering. Will it be car? Or VR product?
Actually Apple has employed famous VR researcher Doug Bowman. In a telephone meeting Tim Cook talked what he thinks about VR.
An analisis asked what Apple thinks about AR and if Apple thinks VR a niche product.
Tim Cook responded,”In terms of MR, I don’t think it’s a niche. It’s really cool and has some interesting applications.”
Tim Cook didn’t give details of what the interesting applicatons is.
Anyway, this statement has shown Apple takes Virtual Reality seriously. Apple is pursuing something in the VR space.